The Truth About Vaccines - 1477 Words

Ryan Milley was only 18 years old when he developed a severe case of meningitis after coming home from a family party one night. By the time his mother rushed him to the emergency room, he had lost all feeling in his legs and was so weak that he could not stand up on his own. A few hours later his heart stopped. Ryan passed away on June 22, 1998 just before eleven A.M. (â€Å"Victims of Vaccine-Preventable Disease†). If Ryan Milley had gotten vaccinated for meningitis as an infant, this tragedy could have been prevented. Vaccines are substances that provide immunity against certain diseases by stimulating the production of antibodies without inducing the effects of the disease. This is not a new concept however. Vaccines have been fighting off†¦show more content†¦Trypanophobia, or â€Å"needle phobia† is one of the most common fears around, with about ten percent of all Americans having it. The irrational fear of needles is the main reason why some people refu se to get immunization shots. What people need to understand is that a vaccination shot will protect them from the dangerous effects of infectious diseases and might actually save their lives and the lives of the people around them in the long run. With the large variety of vaccines out there, including ones against tetanus, whooping cough, and measles, â€Å"Hundreds of thousands of deaths have been prevented through routine immunizations and tens of billions of dollars have been saved, making childhood immunizations one of the most cost-effective components of our public health system† (â€Å"Mandatory Vaccinations†). The history of the success of vaccines should speak for itself. Actual lives have been saved by getting vaccinations and it is just not possible to overlook the fact that it will always be better to know that the community as a whole is safe from many deadly diseases than to be in constant fear of someone catching the flu from a family member or even fr om that man that sneezed in the elevator on their way to work last week. Peace of mind should be big enough of a consolation prize for going in and getting vaccinated, no matter how serious a case of needle phobia one might have. Many parents fear that vaccinations can causeShow MoreRelatedVaccines Are Pointless And Will Do Nothing But Harm The Children985 Words   |  4 Pagessites including Every Day Health and The Huffington Post suggest that spreading out vaccines are pointless and will do nothing but harm the children not receiving them. Dr. Gupta, a physician-journalist, counter-argued the idea of a new schedule stating, â€Å"altering the vaccine schedule by spacing vaccines further apart is dangerous in that it essentially leaves the child unvaccinated, defeating any purpose of vaccine prevention† (Gupta min. 1:35-2:28). Children are vulnerable at their age and so theirRead MoreNot Up For Debate : The Science Behind Vaccination1192 Words   |  5 Pageslearn the t ruth, but yet we are ready to choose sides and strongly argue about it. We see it every day on the news, in politics, sports, social media, online forums, school, etc. In his article, â€Å"Not Up for Debate: The Science Behind Vaccination†, published in September of 2015, Professor Aaron E. Carroll argues that the issue with vaccinations is more than just choosing to do it or not. Carroll jumps right into his discussion of the â€Å"Not up for debate† regarding people’s claims tying vaccines to autismRead MoreHpv Vaccine1161 Words   |  5 PagesAge Limit On HPV Vaccine? Being the 50 percent of sexually active people will have genital hpv in their lifetime the Human papilloma virus is the most common sexually transmitted virus in the United States of America.There are two vaccines that are currently available to prevent the Human papilloma virus that cause the most cervical cancers.The vaccines are Cervarix and Gardasil which also treats genital warts as well as anal and vaginal cancers. No federal laws yet mandate vaccinations but allRead MoreHuman Papillomavirus ( Hpv ) Vaccine1429 Words   |  6 PagesExploratory Essay: Human Papillomavirus (HPV) vaccine Prior to June of 2006, Human Pappilomarius (HPV) was almost unheard of to the general public. But after FDA approval of Gardasil manufactured by Merck Co., HPV vaccine became the headline of many articles and breaking news of many TV channels. Why? Let’s us explore it. According to World Health Organization (WHO), HPV worldwide is the most common sexual transmitted Disease (STD). There are more than 100 strains of HPV and in those 13 strainsRead MoreHuman Papillomavirus ( Hpv )1286 Words   |  6 Pagessexually transmitted infection in the United States† (Valentino Poronsky, 2016). HPV infections have been associated with causing multiple cancers. In 2006, the first vaccine against HPV emerged, Gardisil. In 2009 a second vaccine was approved by the FDA, Cervavix (Valentino Poronsky, 2016). Despite the development of the HPV vaccine, compliance remains low at an uptake rate of only 37.2% in adolescent females (Cassidy Schlenk, 2012) and 10-12% in adolescent male s (Thomas Snell, 2013). Lack ofRead MoreShould The Government Should Call The Shots1200 Words   |  5 Pagesthe United States, you probably know about the safety and protection we are provided by living here. Consequently, you may attribute our security to government and troops, the protection of our health provided to United States’ citizens is the backbone of what continues to grow our population, better our country, and prevent epidemic outbreaks. Scientists and doctors play a huge role in American protection because of their research and implementation of vaccines that immunize against destructive diseasesRead MoreVaccination Of Children And Children1730 Words   |  7 Pagesother authors and doctors have done countless research to find out the truth about MMR and their being a link between the vaccine MMR and autism. On February 28, 1998, Andrew Wakefield, a gastroenterologist did a paper about eight children whose first symptoms appeared after a month after they had received the MMR vaccine. All of those children had signs of gastrointestinal disease. From what Wakefield observed, the MMR vaccine caused intestinal inflammation, that lead to the blood stream and eventuallyRead MoreVaccinations And Its Effects On Children1226 Words   |  5 Pagesillness that could be life threatening or even just uncomfortable. No matter the severity of the sickness there is an importance in the prevention of these diseases. Another intriguing argument for the continued use and importance of vaccines is that â€Å"most childhood vaccines are 90%-99% effective in preventing disease† (AAP). With a 90%-99% success rate it shows that it is so important to receive a vaccination because of the dangers of the diseases. In fact the 90%-99% effectiveness has â€Å"save[ed] 2.5Read MoreMandatory Vaccinations Of School Age Children1473 Words   |  6 Pagesearly as the 1800s (History of Vaccines). Major anti-vaccination movements began around 1815 during the sm allpox epidemic in England (History of Vaccines). Doctor Edward Jenner conducted an experiment where he tested the vaccine first on cows, and later proved it effective on children (History of Vaccines). Jenner’s experiment consisted of taking a lymph from a cowpox blister and inserting it into the blood stream of the patient (History of Vaccines). News about the vaccine brought hope to parents, butRead MoreEthical Dilemmas Of The United States1235 Words   |  5 Pageswho refuse the shot. The ethical question in this case study is to decide if Carla should have been fired for not wearing a mask after refusing the flu shot and what are other potential proposals. The four-way method will separate out what are the truths, consequences, fairness, and character, of this ethical case study. There may be other details in this case that are not mentioned in the article that would go into the decision-making of the hospital whether or not to fire Carla. As the reader

Police Brutality Against African Americans Essay - 1500 Words

Rodney king Police brutality against African Americans was a huge impact in Los Angeles, California in 1991, and continues to be a problematic situation in America today. On March 3, 1991, a group of white LAPD beat Rodney King. After this incident occurred a lot of negative events started to transpire. A lot of African Americans were angry and demanded justice. The relationship between the LAPD and the Los Angeles community in 1991 were horrific and still continues to be awful today. Police brutality just seems to be increasing more overtime, which means the increase in the community not trusting the police. Police brutality can be a huge disadvantage when it comes to community policing. Community Policing is a value system which infuses a police department, in which the main organizational goal is working helpfully with individual citizens, groups of citizens, and both public and private organizations to identify and resolve issues which possibly effect the livability of specific neighborhoods, areas, or the city as a whole. Community policing can be beneficial to communities. Community policing can help prevent crimes from occurring. As officers get to know a community, they also get to know what is right and wrong with it. Typically, officers remain entitled to an area where crime happens often and as such they are left with fighting it as it is going or after it happened. In community policing neighborhoods, the officers are able to tell what might happen and asShow MoreRelatedPolice Brutality Against African Americans1997 Words   |  8 PagesThese were some of the last words from victims of police brutality against African Americans. Police brutality has been occurring ever since the police force began, but recently, the police have been targeting African Americans. In 2016, more than 250 African Americans were killed by the police. Most of the victims were unarmed and have not committed a serious offense. These frightening statistics do not have to continue. If the average American recognized the severity of the issue and raised theirRead MorePolice Brutality Against African Americans1997 Words   |  8 PagesPolice Brutality against African Americans From over 300 years African Americans have struggled from being taken from their homeland to being forced into slavery. They regained their so-called ‘Freedom’ but were never quite equal with all. African Americans have been fighting for equality for years and have had multiple leaders bring attention to the issues like Martin Luther King Junior forming marches to Rosa Parks refusing to get up from her seat for a White person. In this day of age AfricanRead MorePolice Brutality Against African Americans1358 Words   |  6 PagesPolice brutality against African Americans is nothing new in today’s society. Twenty five years after the beating of Rodney King in Los Angeles, Trayvon Martin, Michael Brown, Tamir Rice, Eric Garner, and countless other unarmed African American men and women have become victims of police officers. Riots and protests in places like Ferguson, Baltimore and Cleveland have garnered the issue and unprecedented amount of attention, especially i n the media. It has also caused an outcry among the AmericanRead MorePolice Brutality Against African Americans1972 Words   |  8 Pagesbad cops who kill for no reason. Police brutality against African Americans have been increasing over the past couple of years. Proper training of law enforcers and better education to the community will help ensure some of these incidents would not end with a life lost. â€Å"Police need to learn more than logistics of policing but also the broader significance of their role in society† (Police Need Better). In this statement it is saying that yes, the job of the police to enforce the law, but also toRead MorePolice Brutality Of African Americans1405 Words   |  6 PagesIn recent years police brutality towards African Americans has increased. This violence has resulted in riots across the United States. The August 2014 death of Michael Brown in Ferguson, Missouri many Americans, some who are former Civil Rights activists, have spoken out against police brutality. Black Lives Matter states that the movement’s goal is to bring justice to the present unjust police killings of African Americans. Looking at prior cases of brutality and its connection to racial profilingRead MoreEssay On Police Brutality1478 Words   |  6 Pagesongoing, which leads to police brutality. In â€Å"Why Are So Many Black Americans Killed By Police?†, Carl Bialik, reveals racism (consciously or not) leads to police brutality of African Americans. Kia Makarechi in â€Å"What The Data Really Says About Police and Racial Bias†, shows evidence of African Americans receiving more police brutality because of racism. Clint Smith in â€Å"Racism, Stress, and Black Death†, conveys how studies show that African Americans are receiving police brutality due to day-to-day discriminationRead MorePolice Brutality And The United States1479 Words   |  6 Pages Police Brutality in the United States University of Nebraska Kearney Colton Blankenship Abstract This research paper is an overview of police brutality in the United States. The paper covers what police brutality is and the definition. The information about police brutality is expanded about what is reasonable and excessive use of force an officer can use. Information is included about the thoughts of what the citizens feel about police brutality. Among the white andRead MoreLiterature Review On Police Brutality1105 Words   |  5 PagesLiterature Review Police and community relations has always been a work in progress, some communities are more challenging than others. There are various factors that impact the relationship police have with civilians such as geographical location, race, gender, personal experience and in personal ones as well. In the last few years police and the African American community on a national level been more disconnected due to a pattern of unforeseen circumstances of unarmed black men being shot andRead MorePolice Brutality Is An Extremely Serious Offence885 Words   |  4 Pagesthe police for help,Considering their job is to protect you at all times. But, who Do you call when it s a police officer abusing his authority? Who do you call when the peacemakers are disturbing your peace and just adding to the crime rates in America? Police brutality is a crime very much present in today s society just as it was present during the civil rights movements of the 1960’s and years after that . It is a very big issue in our highly populated cities in america. Police brutality isRead MoreThe Violence Of Police Brutality907 Words   |  4 Pagesit is crucial to note that police brutality is not synonymous to racism against a particular group. However, there is a stigma that police often racially profile a specific African Americans. In February 2015, two cases of police brutality did not involve African Americans; instead the two victims were a Hispanic shot and killed in Washington State and an Indian-American severely paralyzed in Alabama. Even with this considered, of late, a majority of police brutality cases have involved minorities

The Importance Of Writing A Literature Review - 776 Words

A strong literature review is a signal that an author has solid knowledge to fill gap in a filed, on one hand; it also plays a significant role in attracting readers, on the other hand. A rhetorical literature review may not be difficult for an experienced scholar, but it is a challenge for a Ph.D. student without sufficient relevant knowledge and skills, such as selecting materials related to a research, synthesizing those information, organizing the literature review, choosing appropriate words, and so on. However, an individual should have high self-efficacy in writing a strong literature review because the majority of well-written scholars have experienced the similar process of learning to write a literature review. It is also necessary to keep in mind that writing is a skill that can be learnt. Therefore, the purpose of the present research project is to learn how to write a literature review. It is necessary to bear in mind that the primary goal is learning, whereas writing a literature review facilitating the learning process. By the end of the project, a short literature review with good feedback from my advisor is completed. Fifteen peer-reviewed articles are reviewed thoroughly in an effort to develop the short literature review. Broadly speaking, three behavior is antecedents of finishing a literature review, including searching, summarizing, and synthesizing. However, learning is a fairly complex process in which cognitive, affective, motivational, andShow MoreRelatedImportance And Characteristics Of Literature Reviews1615 Words   |  7 PagesImportance and Characteristics of Literature Reviews A literature review examines existing research that is important to the work that you want to do. Literature reviews provide important background information and details about a specific research topic. Providing background information can help to demonstrate the importance of a topic, and can help to establish understanding of a subject or issue. An effective literature review also provides a space to elaborate on future work to be done on aRead MoreThe Importance Of Professional Writing Throughout A Nurse s Career823 Words   |  4 PagesNurses utilize writing every day in clinical practice, making the attainment of professional writing skills an important goal for students. Scholarly writing is form of communication which exchanges health information amongst professionals and consumers. Professional nursing literature is formatted according to the American Psychological Association (APA) formatting standards. Producing well-written nursing documentation or publications helps nurs es enhance their professional respectability alongRead Moreliterature review1550 Words   |  7 PagesWriting a Literature Review A literature review†¦ †¢ Provides an overview and a critical evaluation of a body of literature relating to a research topic or a research problem. †¢ Analyzes a body of literature in order to classify it by themes or categories, rather than simply discussing individual works one after another. †¢ Presents the research and ideas of the field rather than each individual work or author by itself. A literature review often forms part of a larger researchRead MoreLiterature Review On Childhood Trauma Essay1113 Words   |  5 Pages Literature Review Article Critique Jocelyn Claudio Widener University September 25, 2016 Overview The authors of this literature review evaluated studies completed on adults who were 50 years or older and also experienced trauma as a child. They reviewed the impact childhood trauma has on their mental and physical health as older adults. They collected findings from 23 studies that were published between 1996 through 2011 and concluded that childhood trauma did in fact have negativeRead MoreWhat Factors Are Involved in the Increasing Prevalence of Type II Diabetes in Adolescents living in Sub-Saharan Africa?1279 Words   |  6 Pagespredispose these individuals to development of type II diabetes early in life. Type II diabetes has numerous significant effects that can affect the quality of life of an individual which could successively affect the economy of a nation. PRELIMINARY LITERATURE REVIEW The prevalence of type II diabetes is rising and was estimated globally to be 285 million by 2010. Type II diabetes is managed by prescription of drugs to individuals who have a very high level of blood glucose. Exercise, diet and lifestyle changeRead MoreNarrative Literature Reviews1589 Words   |  7 PagesNarrative literature reviews Introduction n A literature review is a comprehensive study and interpretation of the work that has been published on a particular topic n A literature review should convey the knowledge and ideas that have been established on a topic and their strengths and limitations Why undertake a literature review? n To provide a review of the current knowledge in a particular field n Provide a description of research studies n Identify gaps in current knowledge n Identify emergingRead MoreTaking English 1302 With Texas Tech University Essay961 Words   |  4 PagesThis class focuses on literature reviews and researched arguments, but when I signed up for this class I did not know the difference between the two. Now I know that literature reviews use sources to inform the reader about current studies on a topic, while researched arguments use sources to support the author’s claim and persuade the reader. During this class I have learned how to write a literature review/ researched argument as well as many mechanics related to general writing. In English 1302,Read MoreHow to prepare a good research proposal1552 Words   |  7 Pagesresearch. The proposal is not a fixed blueprint. One cannot predict one s findings beforehand or mechanically stick to an argument since the research will inevitably alter or even unseat one s initial expectations. There is no fixed formula for writing a proposal. However, your challenge is to convince members of the scientific community that you have identified a scientific problem have a theoretical background and a methodical approach to solve the problem within a realistic time frame andRead MoreSample Research Paper1642 Words   |  7 Pageswill make an original contribution. In short, what you are answering is will it work? A provisional way of presenting all the parameters of research in logical order is known as proposal-writing stage. Irrespective of some other motives such as financial grants, sponsorships, academic proposal, writing a proposal in itself is a useful practice. Research proposal is a brief (up to two pages) overview of your research paper, giving the reader sufficient information about the work you ve doneRead MoreLiterature Review - How to Do It?1653 Words   |  7 PagesWriting A Literature Review and Using a Synthesis Matrix My professor says I have to write a literature review, what do I do? Well, to begin, you have to know that when writing a literature review, the goal of the researcher is to determine the current state of knowledge about a particular topic by asking, â€Å"What do we know or not know about this issue?† In conducting this type of research, it is imperative to examine several different sources to determine where the knowledge overlaps and where it

The Social and Cultural Impact of Tourism on the Host Countries

Question: Write a report about the social and cultural impact of tourism on the host countries. Answer: Introduction The report underlines and covers the social and cultural impact of tourism on the host countries. The report presents a cohesive depiction of the various influences of tourism on the host countries. It can be observed that tourism is growing at a rampant rate in the current age and this casts both positive as well as negative influence on the host countries. The report is conducted in the city of Cologne in Germany. It is a city comprising of rich heritage and depicts ancient architecture and heritage structures. Cologne is known for its endless attractions and it is led by famous cathedral. It is voted as the most popular attraction for the tourists. The landscape of the museum of the city is famous for its art. The city also has in store for the chocolate and sports lover. The residents of the city are known for their liberal nature and it is easy to get along with the people of the city. The city is of Cologne is extended on both the sides of the river Rhine and it is less than 80 kms from Belgium (Lck et al, 2015). Methodology The attitude survey was used for this case study in which residents were made to give their views and perceptions about tourism on the host nations. Attitude survey is an important tool, which helps in assessing the social and cultural impact of tourism on host countries. It is an empirical study of the social and cultural inferences on the host country and the residents and evaluates the host citizens' attitude towards the impact of tourism. A questionnaire was used to include the data and information required for the case study. Secondary data was used for this report. Case study analysis was used as the methodology. Primary and secondary data collection method was used for the purpose of the case study. The information was collected from different books, journals and internet source. Findings Socio-cultural impacts of tourism This part of the report underlines and covers the social and cultural impact of tourism on the host countries. The report presents a cohesive depiction of the various influences of tourism on the host countries. It can be observed that tourism is growing at a rampant rate in the current age and this casts both positive as well as negative influence on the host countries. The report is conducted in the city of Cologne in Germany. Tourism affects the social and cultural aspect of the host nations. They contribute to the value system, social and cultural system, and moral grounds of the host country (Mason Peter, 2015). This part of the report highlights the negative and positive impact of tourism in the host country. Positive impact Tourism act as a force of peace Travelling helps in bringing people of different caste and community into contact with each other. The educational element of tourism helps in fostering understanding between different cultures, peoples and also provides exchange of culture between the guests and the hosts. Because of this reason tourism helps in developing mutual understanding between peoples of different community and culture and also helps in reducing their prejudices (Pernecky Tomas, 2013). Tourism helps in strengthening communities Tourism also helps in strengthening communities in several ways. For example the festivals and events, where the local residents are the primary participants and viewers are often developed and rejuvenated in respond to the interest of the tourist (Lee Tsung, 2013). The tourism also helps in reducing emigration from the rural areas, as it helps in generating employment. It also helps the local residents to improve their earnings and job prospects. Local residents of the country can also increase their influence on tourism (Lee Tsung, 2013). Revaluation of traditions and culture Tourism also boosts the transmission and preservation of historical and cultural traditions of the host country, which most of the time helps in the sustainable management and conservation of natural resources. Tourism also helps in protecting the heritage of the local population. It also helps in renaissance of cultural arts, indigenous culture and crafts (Pernecky Tomas, 2013). Encourages civic pride and involvement: Tourism also help in raising awareness among the local people about the financial value of the cultural and natural sites and also help in developing a feeling of pride in the national and local heritage and also encourages its conservation. Moreover the involvement of the host in the development and operation of tourism plays a vital role in the conservation and sustainable use of the environment (Pernecky Tomas, 2013). Facilities developed for tourism benefit the local residents Tourism helps in the development of services and community facilities, which might not have been developed otherwise. Tourism can also improve the standard of living of the local community. There are several other benefits of tourism, which includes developed infrastructure, transportation, health and medical facilities etc (Pernecky Tomas, 2013). So, the above discussed points clearly highlight the positive impact of tourism in the socio-culture of Cologne in Germany. Negative impact Commodification: Whenever there is reduction and sanitization of traditional ethnic rites, religious rituals and festivals to coordinate with the needs of the tourist, then tourism can covert local cultures into commodities. Once, a location is sold as a product of tourism, then tourism demands for arts, souvenirs, entertainment and other products, which starts exerting influence and may lead to changes in the values of human. The objects and sites which are scare may not be respected by the tourist (Fletcher et al, 2013). Standardization: Most of the times, standardization is risked by destinations in the process of satisfying the needs of the tourist. Moreover, accommodations, drinks and foods etc. also have to meet the desire of the tourist, which are new and unfamiliar with the host countries; at the same time they should not also be too strange or new because most of the tourists are searching for new experiences. There are many tourists who often keep looking for familiar facilities in an environment which is unfamiliar. For example they look for restaurants and fast-food chains (Fletcher et al, 2013). Cultural clashes: Because of tourism people from different geographic location moves to different geographic location and establishes social relation with the local people who would not have meet otherwise. Cultural clashes may take place due to the difference in ethnicity, cultures, religion, lifestyle, language, values and the prosperity level. This in turn may result in overexploitation of the cultural carrying capacity and social carrying capacity of the host country. Cultural clashes may also occur due to the economic inequality. Different tourists come from societies that have different pattern of consumption and lifestyle compare to the host country. The tourists seek pleasure in the host country and spend lots of money and many a times they behave in such a manner that they would not accept the same thing in their home country. One more impact of tourism is that the local peoples, who come in contact with the tourist, may start copying the tourist, because they want to behave and live like the tourists. Friction in the job level: Considering the case of developing countries, there are many jobs that are occupied by the local people in the tourism industry. The local people are involved in jobs like waiters, housemaids, gardeners and other low paying jobs. Whereas, managerial and high paid jobs are offered to the foreigners and the people living in the urban areas (Wearing et al, 2013). Increasing crime rates and prostitution: With the rapid growth and urbanization of an area, the crime rates in the country also increases. The rapid increase in the tourism also foster crime rates in the host country. The tourist carries a lot of valuable things such as jewelleries and cameras; they also carry lot of money, which attracts the criminal and result in activities such as drug dealing and robbery. It is evident from different studies that tourism also gives rise to child labor, because they are cheap and flexible. With the rapid development of tourism the commercial exploitation of young women and children has also increased. However, tourism is not the root cause of prostitution, but tourism provides easy access to prostitution. There are also many situations where the children are trafficked to the brothels, which are located near the tourist areas and they are sold into sex slavery. The earnings of such children are so low that it is not enough for them to escape (Fletcher et al, 2013). So the above discussion clearly highlights the negative impact of tourism in the socio-culture of Cologne in Germany. Recommendations Certain recommendations for reducing the negative impact of tourism are put forth from the case study. The restriction on the number of tourists in specific areas needs to be curtailed. Because with the increasing number of tourist the local people of the city are losing their open space for the purpose of recreation. The government needs to increase the fee involved in tourism to curb the negative impact of tourism and also put a check on anti-social activities induced by tourism, because if the fee of the tourism increases it will reduce the number of tourist in the host country (Kim et al, 2015). Eco tourism needs to be advocated to preserve the environmental conditions and also reduce social conflicts. Green tourism can be promoted to safeguard the cultural and historical diversity and initiate ethical approach. Proper allocation of job opportunities should be distributed to the local as well as the foreigners and proper job training needs to be provided. It will help in equal distribution of jobs and will improve the living standard of the local people in the host country. Local culture and traditional social beliefs and art and culture should be encouraged and promoted to enhance its importance and value. Preservation and upliftment of indigenous industries of the local community must be promoted. The government should take necessary step to hinder ethical issues; proper steps should be taken to control child trafficking and prostitution. The number of visitors should be limited in the scared natural and cultural sites. So, that the sentiments of the local people are not h urt (Sharpley, 2014). The government should also conduct different programs that build the capacity on business skills and quality tourist service for the local providers of tourism service. The government should also conduct programs that raise awareness on conservation of nature and protection of environment. The government should also undertake teaching programs to promote sustainable agricultural, fishery and forestry techniques and practices. The government can also conduct environmental educational activities in the local schools and should develop specific programs for preserving the cultural heritage of the host country (Blancas et al, 2016). Conclusion The above report has clearly highlighted the social and cultural impact of tourism on the host countries. The report has also presents a cohesive depiction of the various influences of tourism on the host countries. The report has been conducted in the city of Cologne in Germany. It is a city comprising of rich heritage and depicts ancient architecture and heritage structures. Lastly the report has also recommended few steps that the government should take to promote sustainable tourism. References Andersson, T. D., Lundberg, E. (2013). Commensurability and sustainability: Triple impact assessments of a tourism event. Tourism Management, 37, 99-109. Blancas, F. J., Lozano-Oyola, M., Gonzlez, M., Caballero, R. (2016). Sustainable tourism composite indicators: a dynamic evaluation to manage changes in sustainability. Journal of Sustainable Tourism, 1-22. Fletcher, J., Fyall, A., Gilbert, D., Wanhill, S. (2013). Tourism: principles and practice. Edinburgh Gate, UK: Pearson. Fletcher, J., Fyall, A., Gilbert, D., Wanhill, S. (2013). Tourism: principles and practice. Edinburgh Gate, UK: Pearson. Kim, W., Jun, H. M., Walker, M., Drane, D. (2015). Evaluating the perceived social impacts of hosting large-scale sport tourism events: Scale development and validation. Tourism Management, 48, 21-32. Lck, M., Gross, S., Richins, H., Hull, J. S. (2015). Stamp books in the Harz Mountains, Germanyfun not just for children. Mountain tourism: Experiences, communities, environments and sustainable futures. Mason, P. (2015). Tourism impacts, planning and management. Routledge. Pernecky, T. (2013). Re-examining the ability of mass tourism to promote peace. CAUTHE 2013: Tourism and Global Change: On the Edge of Something Big, 604. Sharpley, R. (2014). Host perceptions of tourism: A review of the research. Tourism Management, 42, 37-49. Wearing, S., McGehee, N. G. (2013). Volunteer tourism: A review. Tourism Management, 38, 120-130.

Environment and Marketing Strategy

Question: Write an essay on Kencos market environment and marketing strategy? Answer: Background of company Kenco that is subsidiary of Kraft is a brand logo of instant coffee brand. In 1922, Kenco began doing commercial enterprise when a co-operative of Kenyan coffee growers opened a coffee store in Sloane square (The marketing Society, 2015). The Kenyan coffee firms shortened call to Kenco in 1962 .Besides, by 1988, it had made instant coffee to compete with Nescafe. Currently, their merchandise is supplied by the Jacobs Douwe Egberts in the United Kingdom and Ireland. According to Kenco, (2015), the business enterprise has 3 missions to achieve in industry which includes Making great coffee, Terra Cycle and coffee made happy. The report will evaluate Kencos market environment and marketing strategy which is the largest coffee maker in the global and concentrate on instant coffee in United Kingdom. These days, studies from BBC news, (2014), is showing instant coffee still has occupied 77% of the coffee in British purchase to drink at home. It is accounting for the maximum of part in instant coffee market as compared to different international countries. For examples, in Italy, it is taking over simply 1%, in France 4% and 7% within the US. There are a variety of opportunities that could make profit and grow up. Nowadays, the market of instant coffee in United Kingdom at home has increased and it is now worth more 1bn annually. however, there are some the key challenging situations Kenco has confronted with in managing brand is first of all, the selling of instant coffee because it has fell to 3% last 12 months to 782m, down from 806m in 2013, and the marketplace is predicted to maintain declining to hit 700m in 2020.The first main reason is, data from Economic journal,(2015),it says there is still many amount of humans anticipated to switch from tea to coffee. To be detail, the older people who do not always choose instant coffee .However, as coffee tradition will become more potent, this could possibly alternate. Moreover, in United Kingdom, they has now not come to the average line with capita coffee consumption of European in 2014, which proves that there may be possibilities further boom. Furthermore, according to, Telegraph, (2015), studies by Mintel, announced the figures as part of its annual document of British coffee. It stated that whilst instant coffee still controls sales, the marketplace is on the decrease time to time. Moreover, around 30% of consumer said that they drunk instant coffee one times in a day, 2014, however it did fall to 21% in 2015. Several reasons will explain why: customers who are regularly going to coffee shops, switching again to standard instant coffee at the home won't be attractive (Douglas Faughnan, 2015). Ground coffee and coffee bean extent sales have stopped moving for a number of years, with sales values decreasin g with by 1.1pc in 2014, even though this was largely because of supermarket struggle of lowering prices and falling inflation, which pressed downward the charges of packets and jars. Sales of premium coffee: espresso, cappuccino or filter espresso have extended significantly in current years. As visible above graph, the other main challenging Kenco coffee has faced with is Nescafe has maintained the first position within the instant coffee market, with original and Gold brands has occupied 35% of total instant coffee sales among them (Telegraph, 2015). However, data from Mintel, (2015), last 12 months, the merger among Douwe Egberts and the coffee department of Krafts Mondelez method of the recent origin Jacobs Douwe Egberts. NOw, the organisation has manufacturers inclusive of Kenco, Carte Noire, Tassimo and Douwe Egberts, and now takes up 34% of the on the instant coffee marketplace this means that they almost seize up with Nescafe UK. To conquer the key demanding situations: increasing their business brand. Firstly, report from Marketing Society, (2015), during the last 10 years, See the visible below picture. At first, Kenco has maintained stance which is pioneer of the mainstream ethical production and sustainable distribution of coffee. This has been part of the DNA of the Kencos image that is main the whole thing which includes manufacture procedure, packaging layout and communications strategy. This effort made them differentiated from their key rival: Nescafe and others. So, article written by Kemp, (2014), Kenco is trying new concept that's the coffee vs. Gangs programmes to the next generation in Honduras in which it produces the worlds first-class coffee bean and it's one of the worlds largest coffee brand, has been selected to release a ground-breaking initiative designed to provide 20 susceptible younger people the talents and help to end up being coffee growers. The content approach will comply with the progress of the 20 inclined younger humans as they begin a tailor-made training and training programmes, assisted and made by way of Kenco. This programmes starts with Tv advert ising via JWT London, offering a young guy on the point of being engaged in a gang before being a coffee cultivator. There may be no doubt the explosion of coffee-culture has brought with a great deal of ethical issues for marketers. Kencos figure organization that's Mondelez international has already invested a lot in establishing wider CSR credentials. The campaign is section of the coffee made happy programme that is certainly one of Kencos missions. It's going to assume $200m investment in 1 million coffee farming entrepreneurs via 2020.(Kemp,2014) Therefore, consequences demonstrate that the media mixing marketing campaign multiplied sales of the Kenco as much as 7% in the test area sales went to 25.4% from 19.8%. Delivered to lifestyles via communications this dedication to ethics had a direct effect on income. Campaign which is Kencos ethical dedication to sustainability through affiliation with the Rain forest and creative eco-refill packaging added 1.2 million new customers into the Kenco, increased frequency of buying as well as value and figures of sales. This make them help to stay their position which is number 2 in the instant coffee market and boom sales and profitability in United Kingdom. Product To begin with, instant coffee marketplace is at the phase of boom from above product lifecycle because of life-style in United Kingdom and new demand which include high level of coffee. Studies from Telegraph, (2015), it shows that Britain is eager to experience new kind and taste of coffee. This consists of cold brew, where coarse-ground beans are soaked in room-temperature water to shape a coffee pay attention this is then mixed with water and normally served chilled. It is different from iced coffee, that's brewed like usual coffee and left to chill before being served over ice. Data from Euromornitor, (2015), In United Kingdom, people who are dwelling in large city have being very used to with area of expertise coffee shops and premium coffee. It can be explained as there's demand of top rate of instant coffee. To supply the upward of premium instant coffee and micro-ground make a variety firms released top rate instant coffee: Nestl SAs Nescaf Azera Barista fashion, Jacobs Douwe Egberts Kenco Millicano WholeBean. New top coffee that is Nescaf original smooth Roast has come out and released in August 2014, and Beanies the flavor which has Cos three flavoured on the amaretto, Irish cream and cinder toffee, launched in July 2013, are anticipated to keep boosting call for instant coffee in the United Kingdom. Information from Kenco website, (2015), generally, Kenco has five categories of coffee which are Kenco premium, 100%, Millicano, Cappuccino and Caffe Latte, 3in1 2in1. A new sort of Kenco Millicano is the primary whole bean instantaneous from Kenco and the first new on the instant coffee layout in 40 years. Among 2010 and 2013, Kenco has tried to upward the product categories, they concentrated on advertising cost across the introducing of Kenco Millicano that's the initial of a brand recently form of top instant coffee that had a percentage of ground coffee. Kenco Millicano maintained the still moral code because the range of the Kenco coffee however due to the including of fresh coffee got traded at expensive price. To attract new consumer and promote premium coffee in industry, Kenco Millicanos communications on purpose changed far away from a moral message agreeing excellent-focused approaching. At the same time as Kenco Millicano has experienced top success, this fulfillment got here at the fee of Kencos ethical brand institutions which after several years without logo conversation had made weakened dramatically. Premiumsation of instant coffee Report from Kenco Marketing Society,( 2012),Premiumisation is coming close for people to high-quality of flavor. Private tag coming into high level coffee, in 2014, is common to have had a high-quality impact on the popularity of microground coffee, with purchasers of inexpensive different choices trading as much as this higher exceptional coffee. Newly modern top class merchandise consisting of Nescaf authentic clean Roast, introduced in August 2014, and Beanies the flavor Cos three flavoured instantaneous amaretto coffee, Irish cream and cinder toffee, came out in July 2013, are anticipated to keep boosting call for coffee in the United Kingdom. The additional growing of top class sorts is predicted to boost on the coffees unit prices by way of 9%, plenty higher than the projected 1% price advantage for normal coffee which is not predicted to expect increasing in premiumisation. Although coffee is the most important coffee category within United Kingdom with 2014 retail sales of va lue $1.8 billion, it is still anticipated to increase by way of 24% in steady retail price terms and by 14% in retail volume terms among 2014 and 2019. Price Report written by Caldwell, (2014), low has bucked the tendency and last week reached a biennial high, with the value of Arabica beans reaching $2.21 (1.40) a pound. In 2013, as higher than chart shows, the beans were listed higher than $1 a pound. The main reason is, in Brazil, a severe drought has impacted on crops. Traders have driven the worth higher inside the expectation of a shortage. Statistics from National Statistics the worth of low, it already mentioned the value has already begun to rise in United Kingdom. At the start of this year, a 100g bag of pure instant low value 2.52, but this has increased up to 2.75. Over a same amount a 227g bag of ground filter low has jumped from 2.75 to 2.80 (Telegraph, 2014).Therefore it would have an effect on value of Kenco. Basically, knowledge from ASDA, Tesco web site,(2015),the price vary of Kenco instant low is from 3 to 7.But the marketplace leader that's Nescafe provide their merchandise to client at bigger low-cost rate compared to Kenco. Their rate vary of product is 0.89 to 5. Kenco must concentrate on the maintenance and improvement of market performance (Wilson and Gilligan, 2005). Advanta ge of this goal is that the enhancements of the marketplace share however it's going to be costly and now not frequently value effective. Kenco continues to be in 2d position of market but there is chance that they might seize up with Nestle. Place Selecting the proper supplier and also extent of volume can affect the quantity of sale. To acquire the competitive benefits the appropriate distribution channel, it needs to be considered (Wilson, 1983). Basically, Most of Kenco coffee has been sold in: Morrison, Tesco, Sainsbury, Asda, Aldi also via different places and way. But Kenco has to take into consideration other options consisting of workplaces, universities and hospitals due to there could be huge possibility to succeed. Channel strategy The initiating of Kenco Millicano, Wholebean was supported via 2 phases, 7million release plan. Kenco communications plan changed into formulated to deal with fundamental challenges: Kenco has sought to address these demanding situations through multiple channels designed to target consumer in a variety of strages(Kenco Marketing Society, 2012) . In store: A 1 million in store release assised to similarly providing incentive purchase trial. Promotion During last ten years, Kenco is that the just one company that is pioneer of the thought moral production and maintainable distribution of coffee. It has been an area of the DNA of company emblem directing anything from supply to manufacture procedure via packaging layout and communications method. For the period of this era, that they had been rewarded for behavior that is it created them completely different from their key rivals, Nescaf and extremely own tag. (The selling Society, 2015) Introduced to lifestyles via message of dedication to ethical had impact on sales. This programmes promoting Kencos ethical dedication to sustainability through affiliation with the rain forest alliance and inventive and ideal packaging, introduced 1.2 million new customers to swollen frequency of purchasing addition to price and sales. This is able for them to stay their role that is second position within the market and grow financial gain and profit. According to Kenco Marketing Society, (2012), there are the way Kenco do promotion. Tv: Kenco release Tv campaign drove people attention of Kenco Millicano with advertising and marketing that became strangely risqu for the category .Kenco understood that the maximum crucial detail of this campaign become helping our consumers to understand that Kenco Millicano changed into one of a kind, consequently prompting buy attention. Experiential activities: Experiential activities sampling of store made a talk together with people, dragging the Kenco brand into world and encouraging product trial close to the factor of buy. Customer relationship marketing: A targeted CRM and mail campaign, our sampling partnership with Jamie at domestic, drove brand engagement and trial inside the domestic and social settings. PR Social: Kenco taste Setters marketing campaign has strengthened the belief that Kenco Millicano certainly is the new must have pure coffee, encouraging people to part both Kenco Millicano. By using apparently positioning Kenco Millicano outside of traditional advertising and marketing space and using advertorial content, they cemented themselves firmly in consumers area, intensifying the impact of inferred endorsement. A research from Euromornitor, (2015), demonstrated that the Britain in UK market has witnessed considerable changing over years because of their busy lifestyle-patterns, along with over time work, and the breakdown of the traditional family unit. To be detail, unmarried-man or woman families are at the increase and this phenomenon has caused call for convenience products and a boom in the speedy food sector which is instant coffee. In addition to, according to, Agriculture and Agri-food Canada,(2011), human beings in United Kingdom have become aware about their well-being, resulting in the developing strong request of healthier food selections, along with locally grown, natural, low-fat, low-calorie and cholesterol-free merchandise. Moreover, quality and not price, still in a top requirement for interest of consumers in tea and coffee is on the increase in United Kingdom, particularly for his or her healing characteristics, with some of scientific papers reporting the potential benef its of those drinks. Coffee and tea are two of the most normally consumed drink in the international, and therefore constitute a large possibility to undoubtedly have an effect on sickness resistance and overall purchaser health. Several researchers proposed that the benefits of tea and coffee can be due to their antioxidant content, with the flavonoids in tea, mainly, idea to make a contribution to decreased risk of heart disease. They note, but, that the underlying beneficial mechanism continues to be now not known. Data from Euromornitor, (2015), Whilst consumers in United Kingdom keep staying their preferred brands which is loyalty, the flavor and best of instant coffee is getting greater critical than before. This could be explained great deal of demand with premium instant coffee exists in market, especially, Nescaf Azera and Kenco Millicano is continuing to boost sales. Echo refill packaging Data from Busniess case builder, (2015), Kenco has invented foil Eco which fill up packs of instant coffee. Consequently, it is not necessary for consumer to purchase a new glass jar with every time. To be specific, they can ship empty packs to Terra Cycle at no price. It will transform the packs into paper pack or photograph frames and Kenco donates two pence for returning pack to the charity of the customers preference. Via those activities, in the point view of customer, purchasers give money 4% less for coffee bought in this packaging than in glass jars. The recently brand packaging has expanded the perception excellent of the merchandise, and makes purchasers experience appropriate about selecting a more environmentally friendly product. As a result, Kenco, they could reduce the danger of short term period via decreasing packaging prices allow Kenco to maintain fees competitive. To be particular, to lessen packaging price, they want to improve creative and innovative new packagi ng abilities. So it is probably connected to growing recognition and market portion because of the fact consumer regard Kenco as environment friendly company. As a result, 48% of United Kingdom households is knowing the product and 7% now purchase Eco refill coffee. 16,000 individuals have sent back more than 30 lots of empty pack to be recycled. It has 97% less weight compared to packaging and use 81% much less energy to offer in comparison to traditional glass jars. Kenco rewards club Article from The Drum, (2012), it says this has been initiated since 2012. It's about rewarding their customers to help them to make small difference to the environment through giving points due to the fact, nowadays, customer has been aware of well-being and surroundings. By operating this programme, Kenco expect the loyalty of customers to their products and increase their reputation via offering this activity. Kenco, Emily Woodward-Smith from Kenco, stated: Ability to keep going for a long time is at the core of this programme, so its fantastic to be cooperating with Granby for a greener future Report from Kenco, (2014), stated now Kenco is starting with 3 charity programmes. First, consumer could aid youngsters in rural area of Honduras and have a better training and a bright future life through giving gadget and books for a new school. Second, they are able to provide British and Irish youngsters from humble backgrounds the opportunity to inspire their own self-confidence in great business innovative workshops. Last, they can even flip into an ocean assist people offer 500 million glasses of clean water to households throughout South America. List of References Agriculture-Agri-food Canada, 2011. Consumer hot trends Hot drinks in the United Kingdom, s.l.: Agriculture-Agri-food Canada. BBC NEWS, 2014. BBC NEWS. [Online] Available at: BBC NEWS [Accessed 10 November 2015]. Busniess case builder, 2015. Busniess case builder. [Online] Available at: https://business-case-builder.com/pdf/BusinessCaseBuilder_CaseStudies_WasteResources.pdf [Accessed 14 December 2015]. Caldwell, K., 2014. The Telegraph. [Online] Availableat:https://www.telegraph.co.uk/finance/personalfinance/investing/11159602/Why-the-price-of-coffee-is-rising-and-how-to-profit-from-it.html [Accessed 6 December 2015]. Campaign, 2014. Campaign. [Online] Available at: https://www.campaignlive.co.uk/article/kenco-plans-eight-hour-improvised-twitter-singathon/1292293 [Accessed 10 November 2015]. Economic Journal, 2015. Economic Journal. [Online] Available at: https://www.economicjournal.co.uk/2015/06/whats-up-with-coffee-in-the-uk/ [Accessed 5 December 2015]. Euromornitor, 2015. Euromornitor. [Online] Available at: https://www.portal.euromonitor.com.ezproxy.sunderland.ac.uk:2048/portal [Accessed 15 November 2015]. Kemp, N., 2014. Marketing. [Online] Available at: https://www.marketingmagazine.co.uk/article/1307805/why-kenco-taking-gang-culture [Accessed 24 November 2015]. Kenco Marketing Society, 2012. Marketing Society. [Online] Available at: https://www.marketingsociety.com/sites/default/files/thelibrary/Brand%20Extension%20Winner%20Kraft%20Kenco%20Millicano.pdf [Accessed 28 December 2015]. Kenco, 2014. Cafe Kenco. [Online] Available at: https://www.cafekenco.co.uk/2014/03/12/new-kenco-rewards-club-different-2/ [Accessed 13 December 2015]. Kenco, 2015. Kenco. [Online] Available at: https://www.mykenco.com/ [Accessed 20 November 2015]. Telegraph, 2014. Telegraph. [Online] Availableat:https://www.telegraph.co.uk/finance/personalfinance/investing/11159602/Why-the-price-of-coffee-is-rising-and-how-to-profit-from-it.html [Accessed 7 December 2015]. Telegraph, 2015. Telegraph. [Online] Available at: https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/11849322/A-generation-of-coffee-snobs-many-youngsters-now-refuse-to-drink-instant.html [Accessed 11 November 2015]. The Drum, 2012. The Drum. [Online] Available at: https://www.thedrum.com/news/2012/10/04/kenco-launches-rewards-club-loyalty-scheme-promotional-handling-fulfilment-services [Accessed 13 December 2015]. The Marketing Society, 2015. Kencos Brand Revitalisation: Coffee vs. Gangs How JWT and Kenco Are Using Coffee to Transform the lives of young people. [Online] Available at: https://www.marketingsociety.com/the-library/2015-highly-commended-kenco-brand-revitalisation-case-study [Accessed 28 November 2015]. Wilson, R. and Gilligan C. (2005), Strategic marketing management, Burlington: Elsevier Wilson, R.M.S. (1983), Cost Control Handbook, Aldershoot, Gower, 2nd edition

Objective to Achieve in College Essay Tips

Objective to Achieve in College Essay TipsAn objective to achieve in college is very important. It should set the target for you so that it is obvious what your goals are, where you expect to be and what you hope to accomplish. This document should be logical and to the point. You need to present your objectives in such a way that is easy to read and understand.However, it is not always easy to write an objective to achieve in college because you may find it difficult to make it logical and clear. In many cases, a college student will just write something as an objective to achieve in college. This can be rather tedious especially if the topic is one that the student is already familiar with. They may not think about writing something they find too complicated. At times, there may even be those who think they can write anything and write any subject.When they get to college, they find that they are expected to write an objective to achieve in college. This can be extremely intimidati ng for students since they feel that they cannot really write something like this.The old paper would have had to have some sort of an outline or proofreading. It was easier to write an objective to achieve in college and should be completed by someone else because students often lack the time to do this. There are other ways however to make an objective to achieve in college and should be done to make sure that the student has done his or her best.When you write an objective to achieve in college essay objective, there are certain things that you should include. The first objective will include the purpose and objectives you want to reach and what you hope to accomplish.The second part will be to ask questions about your field or subject. This is because you need to be realistic about the work that you will need to do and the time that you will have to spend. When you are sure that you are ready, then you can come up with the third part.The objectives to achieve in college that you will write will determine your grade and your overall performance. Do not assume that you will be able to do anything that you want, unless you want to do it. It may also help you to find out the areas where you need more help and make sure that you get what you need.

Research proposal Mobile Phone Service Provider

Introduction Customers are the most important part of any business, there cannot be a business without clients. This research paper presents a proposal for strengthening the customer experience in a growing form of business. The proposal will begin by reviewing on the literature on strategic marketing as addressed by porter in his presentation of marketing strategy.Advertising We will write a custom essay sample on Research proposal: Mobile Phone Service Provider specifically for you for only $16.05 $11/page Learn More Michael porter postulates five forces of assessing the competitive strength and position of a business. This strategy will be used in exploring options available for wallmart private company. The proposal further present research questions for the study to be carried out. These are the questions which will lead the researcher while proceeding with the research process. Research objectives form the plans of intention and will be stated in a measurable way. These objectives are achievable objectives and relate to the area of study. Methodology to be used in the research proposal is a quantitative method which will involve collection of data in a measurable way. Data regarding customer’s preferences will be collected and scrutinized using statistical tools. Philosophy of research is the guiding factor to achievement of objective and for that reason forms a key principle for the research. This research paper will present core view for the research in customer care services. Data collection methods to be highlighted in this proposal are observation and case study of wallmart business centre. Ethical issues that results from the methods used in data collection will also be discussed in the research proposal. Before analyzing data, limitations of the research will be discussed. The limitations validate the reason for the research in the private investment mentioned. To sum up the research, analysis of the data will b e conducted and conclusion made. Literature review Michael porter suggested five forces which drives the market. These forces are: existing competitive contention between suppliers, threat of innovative market entrants, bargaining power of buyers, influence of those supplying the business, and danger of products which are substitutes (Porter, 2000). In the model external forces are stronger than internal forces in a business. It is important to integrate the analysis of the business in conjunction with SWOT meaning Strength, Weakness, Opportunities and Threats.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The treat of substitute products or services Mobile phone service provider faces a number of substitute products available in telecommunication industry. This was a research conducted by (Creswell, 2003). The main issue discussed by the researcher was that existence of the common produc ts and services raises the probability of customers shifting those products. The motivating factor to shifting to these alternatives is the relative prices of the substitutes and nearness to the substitutes. People were able to subscribe to a specific communication service provider because of the different rates. The services were also readily available to any person in need. Migration from one service provider to the next was also easily executed. The treat of new competitors In any market segment where profitability ratio is high, businesses are drawn into that that market by high profit margins (Porter, 2000). The inflow of new entrants prompts a reduction on the prices of common goods and ultimately decreased profits in the business. In communication industry, existence of patent rights and other form of communication barriers reduces the number of new entrants while those who have low scores in the market can exit easily. High initial costs of investment have the effect of redu cing the number of entrants (Creswell, 2003). One of the major points to note is the level of customer loyalty to established products in the market. If a company has to build the confidence of the customers, then it is obliged to establish brands that best suits the customers. This was an inference made of consumption of beer in the market. Methodology used in the study was an interview conducted in a local club. It was clear that customers have an attachment to a specific drink. The government also regulated the market by the use of price floors. Setting of minimum prices for a commodity affects the purchasing power of the target group. If a government wants to reduce consumption of a specific product, has to employ high price floor. Bargaining power of buyer This is the ability of the buyer to exert pressure on the business organization to reduce the prices of the products it offers in the market. If a buyer has potentials of purchasing large volume of the products, it is most li kely that prices will be reduced in form of discounts (Porter, 2000). This is a form of pressure initiated by the buyer to the company to cut down on their price levels.Advertising We will write a custom essay sample on Research proposal: Mobile Phone Service Provider specifically for you for only $16.05 $11/page Learn More If substitutes are present in the market, providers of a product or are obliged to cut down on their prices if they intend to make sales. Another important aspect to note is the potentials of the company to innovate a differentiated and unique product in the market. Qualitative research by Patton (2002) on consumption of beauty products indicated that more ladies preferred a new invention in the beauty industry. Products which have been differentiated with high level of graphics are more likely to win more consumers. Power of suppliers in bargaining This is marked by the inputs to the market. Research done on car manufacturing compan y revealed that there exist many suppliers of car parts and other services (Coghlan, 2003). The existence of many substitute suppliers impart positively on the firm since it is guaranteed a continuous inflow of raw materials. This also assist accompany to minimize fluctuating cost of inputs. Vertical integration also goes along in cutting down on cost relate to competition from suppliers (Porter, 2000). SWOT analysis SWOT analysis reveals the both the strong points and the weak points of an organization in question as follows; Strengths Financial stability of a firm, the available liquid cash, the assets. The market niche of the company, the stability of the market niche. The brand used by the company, the patents and trademarks. Weaknesses The extent of liabilities of a company. The geographical limitation of the company. The rate of employee turnover in the company. Opportunities The chances available to breach the market gap. The new market innovations at the disposal of the company, the strategies that the company can employ in order to acquire a substantial market niche. The potential source of financial support available for the company Threats The number of new entrants to the market. The innovativeness of the company’s competitors. The unpredictable changing needs of the company’s consumers. Research question This is a more general term focusing on the area of research to be done. The research question will offer a direction in which the research will be done consequently motivating the researcher to address real issues for the study (Lewis, 2003). In this research proposal, a valid research question is: what can the company (wallmart) do to improve on the quality of customer care services provided to customers? The research question formulated is based on secondary material and derived from the introductory and literature review.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Objectives of the research Objective of the research forms part of the statement of intention stated in a measurable and achievable way (Thompson, 2005). The objective of this research proposal is to determine objectively ways of stimulating contact with the customers through a customer experience method. The research will thus show ways on enhancing this customer experience. In essence, the intention of this research is to enhance a customer oriented business entity that will be subject to the needs of the customer. Given the growing concern and the need to study the constant changing needs of a consumer, being customer oriented will therefore demand all possible spheres in the study of what is commonly called consumer behavior. The consumer behavior has been studied extensively since early 60’s when the world of business started concentrating more on the needs of the consumer and starting to concentrate on them in order to acquire substantial market niche. Research method S o as to be able to collect data on the research proposed, quantitative data method of research will be used. The sequence of the research ways and methods are as outlined below. Philosophy of research It important to concentrate on philosophical issues in research since it helps a researcher to refine and specify the research method (Meyer, 2007). This forms a clarification process of the strategy to be used in the research. For this reason it validates the type of evidence gathered, their sources, and how it helps answer the research question. The philosophy will also help the researcher to evaluate methodologies to use in the research therefore avoiding unnecessary wok by deducing limitations of a specific method (McGee, 2005). Finally the philosophy of the research ultimately leads to exploration of new approaches to a research. In this research, the philosophy to apply is the relevance of the study. Customer care services forms the basis where the business can either succeed or fail. The objective of the business is to make profits through more sales. This can be achieved by finding ways of streamlining contact with the customers. Research in the field of customer care is thus relevant. The second philosophy of the research is the ability to present quality work after the research is done. Quality research will be achieved by collecting relevant data, analyzing them and finally interpreting the findings in an appropriate manner (Saunders, 2004). In consideration of the fact that the research entails a lot of personal contact with the customers, it then calls for a lot of integrity when the research is in progress. Following a continuous change in marketing strategies and a recent shift to customer based advertisement through electronic media (e-marketing) the research must be approached with dynamism and ability to appreciate different perspectives (Smith, 2003) The end result of this position is progress of the research to a level where the findings are v aluable to organization. Wall mart therefore will benefit from the inferences of the research through advancement of the customer care experiences. Approach of the research A combination of both qualitative and quantitative approach to research will be used in the study of available techniques to. Qualitative approach to use in the research will involve interviewing marketing managers of successful companies (Silverman, 2000). A specific organization chosen is commodity dispensing centers like supermarket chains. The choice is supported by the fact that they value interaction with the customers. Observation is also made when customers are entering the supermarket and how they are treated while shopping. Quantitatively data will be collected on the number of complains submitted by customers per week and the steps taken by the chain in responding to the complaints. In the analysis section, probability of a customer finding a response to the complaints is calculated by dividing number of complains that the company has responded to with the total complains. In doing this, an important statistics can be acquired to support the need to create a procedure for handling customer complain. Descriptive research will also be collected in a banking sector to investigate what the bank tellers know about customer satisfaction. The method to use in the research is a survey to be conducted in one of the renowned Barclays bank. Bank tellers will be described as they continue with their work of attending to clients. Methods of collecting data and their procedures Quantitative data will be collected by obtaining data from the records of complaints entered in the books of the chain supermarket. The following table is relevant as a too to use in entering data. Days of the week No of complaints Responded to complaints Probability of getting a response(response/complains) Sales Level(units) Monday Tuesday Wednesday Thursday Friday To enter the prob ability section, a simple arithmetic is carried out by dividing number of complaints responded to by total number of complaints per day. The probability will therefore indicate the chances that customers are satisfied after shopping in the chain supermarket. This is therefore a clear indication of a customer based means of doing business. The data collected are crucial for wallmart business so as to device methods of supplementing on customer care service. To collect qualitative data, interview questions will be mailed to marketing managers of 2 chain supermarket in a busy town. Structured interview questions in form of a questionnaire are suitable for the study. Some of the questions to be responded to by the manager include: what marketing strategy is employed by the organization in an attempt to increase sales level? Does the organization offer free sample to customers? Does the company have package its products to customers satisfactory? Does the company have a toll free communi cation line where the customers place their complaints? Ethical issues Ethics generally refer to the code of conduct in any business transaction, ethics are meant to be a guideline for an organization in question or any other form of business entity. There are professional ethics and organizational ethics. Professional ethics are normally unique and practiced within the profession in question, professional ethics could include; accounting, technology, medicine and so forth. In an organization, ethics govern the daily conduct of the entire human resource in the organization. They can be widely classified as research ethics and professional ethics. This definition is supported by Smith (2003) where he states that research ethics mainly addresses interaction between the researcher and the area being studied while professional ethics lays emphasis on principles followed while conducting a research. In summary, the ethics that apply to Wallmart are both organizational and professional. T he reason for this is because of the fact that the firm’s employees are both subject to the rules of the organization and their independent profession. Limitations of research The quality of the results of the research is influenced by the existence of other variables. Qualitative research is limited by confidentiality of marketing strategies used by organizations. It is worth noting that for a competitive firm, data and other information linking the business to the customers must be kept safe (Dewit, 2004). The managers are more likely to be reluctant in availing such kind of intelligence. It is therefore appropriate to state clearly that the purpose of the research is purely academic and no such confidential information will spill to competitors. As a result of the turnover of employees from one company to the other competing company, it is sometimes difficult to safeguard the business secret from reaching a completing firm. Another limiting factor is promptness of the resp onse by interviewee. Managers are busy by nature of their work load. This means that response to questionnaires is minimized. To improve on the response rate, questionnaire is attached with a letter requesting to source information for an academic writing. A compiled report will also be sent to the company which thus forms a tool for appraising its services. This step will recognizes a relevant factor for any research that it must aim at benefiting the participants in the research and not the researcher alone (Dewit, 2004). Time period for the research is longer since participants take time to respond. Analysis of the data Quantitative data collected and recorded in the table above is analyzed using mathematical tools. Probability will indicate the chances of a customer getting response from the company. A higher probability shows that customer’s needs are relevant to the business and that a faster rate of response would motivate more customers to go shopping in the chain sup ermarket. Statistical tool of correlation will be used in an attempt to draw relationship between response to customers and increase or decrease. Quality of packaging inspires customers to visit the business area. Such an analysis tool will be of great use in the case of wallmatt. It also aid in the decision making process on the possible ways of enhancing customer experience in order to increase the company’s sales as a result of increased customer satisfaction. Conclusion This research proposal has presented a detailed discussion of a way the research on improving customer care service in wallmart can be improved. The paper first reviewed literature on porter’s competitive model. In the model, the market operates under five forces namely: existing competitive contention between suppliers, threat of innovative market entrants, bargaining power of buyers, influence of those supplying the business, and danger of products which are substitutes. This is compared with SWOT analysis which compares such characteristics as: Strength, Weakness, Opportunities and Threats. Porter brings forward that the external forces are stronger in any business set up. This form part of the reason why businesses concentrate on customer care services ( toll free telephone lines, quality packaging, and advisories). The proposal that has been put forward by this proposal will aid in the decision making process that involves customer satisfaction and possible ways of increasing customer satisfaction in the company. References Coghlan, D and Brannick, T. (2003) Doing Action Research in your own organization. New York, Sage.pub.Co. Creswell, J. (2003) Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. California, Sage Publications. Dewit,B and Meyer,R. (2004) Strategy :process, content and context. California, McGraw-Hill. Lewis, P and Thornhill, A. (2003) Research Methods for Business. London, Sage publications. McGee, J, Thomas, H and Wilson, D. (2005 ) Strategy Analysis and Practice. Texas, McGraw-Hill Education. Meyer, R. (2007) Mapping the Mind of the Strategist: A Quantitative Methodology for Measuring the Strategic Beliefs of Business Executives. Rotterdam, ERIM Research Foundation. Patton, M. (2002) Qualitative research evaluation methods (3rd edition). California, Sage Publications. Porter, Michael E. (2000) Competitive strategy: techniques for analyzing industries and competitors. New York, Free Press. Saunders,M, Easterby-Smith, Thorp,R and Lowe,A. (2003) Management Research. Texas. Sage Pub.Co. Silverman, D (eds) (2000) Qualitative Research: Theory, Method and Practice. London, Sage publications. Smith, N. Craig. (2003) Corporate social responsibility: Whether or how? California Management Review Journal, 45(4), 23-34. Thompson, H, John, L and Martin, F. (2005) Strategic management : awareness and change. 5th Edition. Kentucky, Thomson Learning. This essay on Research proposal: Mobile Phone Service Provider was written and submitted by user Kane Mendoza to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.